
Why DISC is More Useful than MBTI for Sales
Sales is not therapy. It is not self-expression hour. And it is definitely not a personality fan club. Sales is influence. Communication. Timing. Pressure. Objection handling. Reading the room before the room reads you. So here’s the hot take - when it comes to sales performance, DISC is simply more useful than MBTI. That doesn’t mean MBTI is useless. It’s fascinating. It sparks conversations. It gives people language for identity. But in a revenue-driven environment? DISC wins. And it’s not




